WAWERU , B.; KARIHE, J. . EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES ON PERFORMANCE OF MEDIUM ENTERPRISES. Journal of Business and Strategic Management, [S. l.], v. 6, n. 2, p. 63 – 83, 2021. DOI: 10.47941/jbsm.683. Disponível em: https://carijournals.org/journals/index.php/JBSM/article/view/683. Acesso em: 19 may. 2024.