Journal of Communication https://carijournals.org/journals/index.php/JCOMM <p>The Journal of Communication is a scholarly publication that covers various topics and issues in communication studies. It is hosted by CARI Journals and has an ISSN, a DOI, and several indexes. It is a peer-reviewed, global, and open access journal that follows the highest standards of academic integrity and quality. It publishes articles monthly and provides certificates and hardcopy prints to the authors. It also offers many benefits for authors, such as fast and rigorous peer review, low publication fees, wide dissemination and accessibility, high citation potential, and professional editorial support.</p> CARI Journals Limited en-US Journal of Communication 2791-3201 <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution (CC-BY) 4.0 License</a> that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.</p> The Influence of Celebrity Endorsements on Consumer Behavior in the Era of Social Media https://carijournals.org/journals/index.php/JCOMM/article/view/1687 <p><strong>Purpose: </strong>The purpose of this study was to explore the influence of celebrity endorsements on consumer behaviour in the era of social media.</p> <p><strong>Methodology: </strong>The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.</p> <p><strong>Findings: </strong>The findings revealed that there exists a contextual and methodological gap relating to the influence of celebrity endorsements on consumer behaviour in the era of social media. Preliminary empirical review revealed that in the dynamic era of social media, it is clear that celebrity endorsements continue to play a pivotal role in influencing consumer behavior. However, the evolving nature of this influence demands that brands and marketers stay attuned to changing consumer preferences, cultural nuances, and the authenticity of endorsements. As social media platforms and consumer behavior continue to evolve, so too will the strategies and approaches used in leveraging celebrity endorsements to shape consumer choices and behaviors.</p> <p><strong>Unique Contribution to Theory, Practice and Policy: </strong>The Social Identity Theory (SIT), Elaboration Likelihood Model (ELM) and the Parasocial Interaction Theory (PIT) may be used to anchor future studies on consumer behaviours. The study made the following recommendations: leveraging authenticity and transparency; considering micro-influencers; monitoring of celebrity behaviour on social media; leveraging data analytics and diversifying marketing channels.</p> Blessings Norah Copyright (c) 2024 Blessings Norah http://creativecommons.org/licenses/by/4.0 2024-02-17 2024-02-17 5 1 1 13 10.47941/jcomm.1687 The Influence of Environmental Reporting on Policy Making https://carijournals.org/journals/index.php/JCOMM/article/view/1688 <p><strong>Purpose: </strong>The main objective of this study was to explore the influence of environmental reporting on policy making.</p> <p><strong>Methodology: </strong>The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.</p> <p><strong>Findings: </strong>The findings revealed that there exists a contextual and methodological gap relating to the influence of environmental reporting on policy making. Preliminary empirical review revealed the significant impact that environmental reporting, whether through traditional media or digital platforms, can have on the policy-making process. These studies have shown that the media's framing of environmental issues, its emphasis on urgency and consequences, and its ability to mobilize public opinion can shape the policy agenda, influence decision-makers, and lead to policy changes. Moreover, the role of environmental non-governmental organizations (NGOs) and social movements in leveraging media strategies to advocate for policy change cannot be understated. Environmental NGOs strategically use media campaigns to raise awareness, pressure policymakers, and drive environmental policy initiatives.</p> <p><strong>Unique Contribution to Theory. Practice and Policy: </strong>The Agenda- Setting theory, Diffusion of Innovations theory and the Framing theory may be used to anchor future studies on environmental reporting. Based on the study, the following recommendations emerge: Foster closer collaboration between media and policymakers to enhance communication and understanding, invest in media training programs and establish reporting standards to improve the quality of environmental reporting, promote transparency and accountability in both media reporting and policymaking processes, encourage diverse and inclusive environmental reporting that represents all perspectives and communities, and embrace cross-platform and digital reporting strategies to enhance the reach and impact of environmental journalism in an evolving media landscape.</p> Racheal Schimberg Copyright (c) 2024 Racheal Schimberg http://creativecommons.org/licenses/by/4.0 2024-02-17 2024-02-17 5 1 14 26 10.47941/jcomm.1688