Journal of Communication

The Influence of Environmental Reporting on Policy Making

Racheal Schimberg — 2024-02-17

Purpose: The main objective of this study was to explore the influence of environmental reporting on policy making.

Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.

Findings: The findings revealed that there exists a contextual and methodological gap relating to the influence of environmental reporting on policy making. Preliminary empirical review revealed the significant impact that environmental reporting, whether through traditional media or digital platforms, can have on the policy-making process. These studies have shown that the media's framing of environmental issues, its emphasis on urgency and consequences, and its ability to mobilize public opinion can shape the policy agenda, influence decision-makers, and lead to policy changes. Moreover, the role of environmental non-governmental organizations (NGOs) and social movements in leveraging media strategies to advocate for policy change cannot be understated. Environmental NGOs strategically use media campaigns to raise awareness, pressure policymakers, and drive environmental policy initiatives.

Unique Contribution to Theory. Practice and Policy: The Agenda- Setting theory, Diffusion of Innovations theory and the Framing theory may be used to anchor future studies on environmental reporting. Based on the study, the following recommendations emerge: Foster closer collaboration between media and policymakers to enhance communication and understanding, invest in media training programs and establish reporting standards to improve the quality of environmental reporting, promote transparency and accountability in both media reporting and policymaking processes, encourage diverse and inclusive environmental reporting that represents all perspectives and communities, and embrace cross-platform and digital reporting strategies to enhance the reach and impact of environmental journalism in an evolving media landscape.

Radio Broadcasting and the Adaptation of Folk Media in Cultural Promotion at Select Stations of North Central, Nigeria

Bridget Sewuese Adekaa — 2024-03-06

Purpose: This study aims to explore the utilization of folk media in Nigeria for radio broadcasting and cultural advocacy, focusing on preserving and advancing cultural heritage in Northcentral Nigeria.

Methodology: Employing the Uses and Gratification Theory as a framework, the research utilized a mixed-method approach to gather data.

Findings: The findings of the study highlight the importance of enhancing strategies to capture and sustain listener interest in folk media programmes. Incorporating interactive elements, storytelling techniques, or other methods to improve audience engagement is recommended to increase audience interest.

Unique contribution to theory, policy and practice: The study suggests that with the advancement of technology and the popularity of radio broadcasting, there is a need to explore the adaptation of folk media to this medium. This adaptation could ensure the longevity of folk media and reach wider audiences. Additionally, the study underscores the significance of utilizing folk media for cultural advocacy and recommends efforts to enhance strategies for promoting and preserving cultural heritage through radio broadcasting.

The Influence of Celebrity Endorsements on Consumer Behavior in the Era of Social Media

Blessings Norah — 2024-02-17

Purpose: The purpose of this study was to explore the influence of celebrity endorsements on consumer behaviour in the era of social media.

Findings: The findings revealed that there exists a contextual and methodological gap relating to the influence of celebrity endorsements on consumer behaviour in the era of social media. Preliminary empirical review revealed that in the dynamic era of social media, it is clear that celebrity endorsements continue to play a pivotal role in influencing consumer behavior. However, the evolving nature of this influence demands that brands and marketers stay attuned to changing consumer preferences, cultural nuances, and the authenticity of endorsements. As social media platforms and consumer behavior continue to evolve, so too will the strategies and approaches used in leveraging celebrity endorsements to shape consumer choices and behaviors.

Unique Contribution to Theory, Practice and Policy: The Social Identity Theory (SIT), Elaboration Likelihood Model (ELM) and the Parasocial Interaction Theory (PIT) may be used to anchor future studies on consumer behaviours. The study made the following recommendations: leveraging authenticity and transparency; considering micro-influencers; monitoring of celebrity behaviour on social media; leveraging data analytics and diversifying marketing channels.