SAID, S. . The Role of Artificial Intelligence (AI) and Data Analytics in Enhancing Guest Personalization in Hospitality. Journal of Modern Hospitality, [S. l.], v. 2, n. 1, p. 1–13, 2023. DOI: 10.47941/jmh.1556. Disponível em: https://carijournals.org/journals/index.php/JMH/article/view/1556. Acesso em: 16 may. 2024.