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Vol 1, No 1 (2017) FACTORS AFFECTING THE UPTAKE OF PAY TV AMONG NAIROBI RESIDENTS IN KENYA Abstract   PDF
Edwin Kimani, Prof. Mike Iravo
 
Vol 3, No 2 (2019) INFLUENCE OF INTERNET MARKETING STRATEGIES ON THE MARKET SHARE OF ONLINE SHOPS IN NAIROBI COUNTY IN KENYA. Abstract   PDF
Gregory Abraham Orare, Dr. Severina Nkirina
 
Vol 1, No 1 (2017) INFLUENCE OF SOCIO-CULTURAL FACTORS ON CONSUMER BUYING BEHAVIOR IN CHAIN SUPERMARKETS IN KENYA Abstract   PDF
Grace Wambui Kiboro, Dr. Jane Omwenga, Prof. Mike Iravo
 
Vol 1, No 1 (2017) INFLUENCE OF TEMPORAL FACTORS ON CONSUMER BUYING BEHAVIOR IN CHAIN SUPERMARKETS IN KENYA Abstract   PDF
Grace Wambui Kiboro, Dr. Jane Omwenga, Prof. Mike Iravo
 
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