Ethnographic Insights into Winedocking: Bridging Wine Tourism, Producers, and Travelers for Immersive Experiences

Authors

  • Julien Bousquet University of Quebec

DOI:

https://doi.org/10.47941/jmh.2586

Keywords:

Winedocking, Wine Tourism, Experiential Travel, Sustainability, Ethnography

Abstract

This article examines winedocking, an innovative blend of wine tourism and boondocking, where travelers camp overnight at vineyard properties. Using ethnographic methods, it explores the behaviors and motivations of winedockers and producers, revealing how this practice enhances visitor experiences and economic opportunities for wineries. Winedocking appeals to modern travelers seeking sustainability, authenticity, and adventure. Travelers enjoy immersive connections with winemakers, while producers benefit from additional revenue and visibility. Fieldwork across U.S. wine regions, including interviews with 47 travelers and 12 winery owners, highlights the mutual benefits and challenges of this trend. The study situates winedocking within the broader wine tourism landscape, demonstrating its potential to drive sustainable tourism and innovation in the industry. It provides insights for producers and stakeholders, emphasizing winedocking’s role in meeting evolving consumer preferences and supporting local economies.

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Published

2025-03-18

How to Cite

Bousquet, J. (2025). Ethnographic Insights into Winedocking: Bridging Wine Tourism, Producers, and Travelers for Immersive Experiences. Journal of Modern Hospitality, 4(1), 1–9. https://doi.org/10.47941/jmh.2586

Issue

Vol. 4 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Julien Bousquet

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.