Agile Methodologies for Improved Product Management
DOI:
https://doi.org/10.47941/jbsm.1439Abstract
Purpose: The purpose of this research is to investigate the adoption of agile methodologies in the context of product management and assess their impact on product development processes, organizational culture, and overall business performance. The study aims to provide valuable insights into the challenges, benefits, and best practices associated with implementing agile practices in product management, ultimately contributing to the enhancement of product management strategies in contemporary organizations.
Methodology: Descriptive research enables the exploration of various variables, such as organizational size, industry, and cultural factors, which may influence the adoption of Agile. It allows for an in-depth analysis of these characteristics and their impact on Agile practices. Thematic analysis serves as a robust method for uncovering insights and patterns within qualitative data, allowing for a nuanced exploration of the adoption of agile methodologies in the realm of product management. It provides a systematic and transparent approach to data analysis, enabling the research to contribute valuable findings to the field.
Findings: Identification of common obstacles and challenges faced by organizations during Agile adoption, such as resistance to change, cultural alignment, and scaling Agile beyond individual teams. Recognition of the benefits of Agile, including increased product innovation, faster time-to-market, improved customer satisfaction, and enhanced adaptability to changing market conditions. Exploration of the concept of hybrid product administration systems is highlighting the advantages and disadvantages of combining Agile and traditional methodologies. The examination of the impact of Agile on fostering creativity and innovation within product development teams is done.
Unique contribution to theory, practice, and policy: The study enriches the theoretical understanding of agile implementation models, hybrid systems, and the relationship between agile practices and creativity within teams. It provides a foundation for further theoretical exploration in the field. The research offers practical recommendations for organizations seeking to adopt agile methodologies in product management, providing insights into overcoming challenges, achieving a balance in hybrid systems, and fostering a culture of collaboration and creativity. The findings have potential policy implications for regulatory bodies and governments interested in promoting agile adoption. The research suggests the need for industry-specific guidelines and government support to facilitate agile implementation and innovation.
Downloads
References
Almeida, F. and Espinheira, E., 2021. Large-scale agile frameworks: a comparative review. Journal of Applied Sciences, Management and Engineering Technology, 2(1), pp.16-29.
Almeida, F., Simões, J. and Lopes, S., 2022. Exploring the benefits of combining devops and agile. Future Internet, 14(2), p.63.
Al-Saqqa, S., Sawalha, S. and AbdelNabi, H., 2020. Agile software development: Methodologies and trends. International Journal of Interactive Mobile Technologies, 14(11).
Al-Saqqa, S., Sawalha, S., & AbdelNabi, H. (2020). Agile software development: Methodologies and trends. International Journal of Interactive Mobile Technologies, 14(11). Accessed on, from: https://pdfs.semanticscholar.org/2fef/154748093288894dbd0b98db1b9b54731c71.pdf
Alshurideh, M., Al-Hadrami, A., Alquqa, E., Alzoubi, H., Hamadneh, S., & Kurdi, B. (2023). The effect of lean and agile operations strategy on improving order-winners: Empirical evidence from the UAE food service industry. Uncertain Supply Chain Management, 11(1), 87-94. Accessed on, from: http://m.growingscience.com/uscm/Vol11/uscm_2022_133.pdf.
Alzoubi, H.M., Elrehail, H., Hanaysha, J.R., Al-Gasaymeh, A. and Al-Adaileh, R., 2022. The role of supply chain integration and agile practices in improving lead time during the COVID-19 crisis. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 13(1), pp.1-11.
Amorim, A.C., da Silva, M.M., Pereira, R. and Gonçalves, M., 2021. Using agile methodologies for adopting COBIT. Information Systems, 101, p.101496.
Annosi, M.C., Foss, N. and Martini, A., 2020. When agile harms learning and innovation:(and what can be done about it). California Management Review, 63(1), pp.61-80.
Cooper, R.G., and Sommer, A.F., 2020. New-product portfolio management with agile: challenges and solutions for manufacturers using agile development methods. Research-Technology Management, 63(1), pp.29-38.
Efimoff, I. (2022). A thematic analysis of Indigenous students’ experiences with Indigenization at a Canadian post-secondary institution: Paradoxes, potential, and moving forward together. The International Indigenous Policy Journal, 13(1), 1-29. Accessed on, from: https://www.erudit.org/en/journals/iipj/1900-v1-n1-iipj07157/1091053ar.pdf.
Ewel, J., 2020. The six disciplines of agile marketing: Proven practices for more effective marketing and better business results. John Wiley & Sons.
Fernandes, S., Dinis-Carvalho, J., & Ferreira-Oliveira, A. T. (2021). Improving the performance of student teams in project-based learning with scrum. Education Sciences, 11(8), 444.Accessed on, from: https://www.mdpi.com/2227-7102/11/8/444/pdf.
Gerster, D., Dremel, C. and Kelker, P., 2019. How enterprises adopt agile structures: A multiple-case study.
Gerster, D., Dremel, C., Brenner, W. and Kelker, P., 2020. How enterprises adopt agile forms of organizational design: A multiple-case study. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 51(1), pp.84-103.
Hayat, F., Rehman, A. U., Arif, K. S., Wahab, K., & Abbas, M. (2019, July). The influence of agile methodology (Scrum) on software project management. In 2019 20th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD) (pp. 145-149). IEEE.Accessed on, from: https://www.researchgate.net/profile/Kanwal-Wahab/publication/338074789_The_Influence_of_Agile_Methodology_Scrum_on_Software_Project_Management/links/5e0258c24585159aa49842e2/The-Influence-of-Agile-Methodology-Scrum-on-Software-Project-Management.pdf
Islam, G. and Storer, T., 2020. A case study of agile software development for safety-Critical systems projects. Reliability Engineering & System Safety, 200, p.106954.
Julian, B., Noble, J. and Anslow, C., 2019. Agile practices in practice: towards a theory of agile adoption and process evolution. In Agile Processes in Software Engineering and Extreme Programming: 20th International Conference, XP 2019, Montréal, QC, Canada, May 21–25, 2019, Proceedings 20 (pp. 3-18). Springer International Publishing.
Khoza, L. and Marnewick, C., 2021. Challenges and success factors of scaled Agile adoption–a South African perspective. The African Journal of Information Systems, 13(2), p.2.
Locatelli, G., Ika, L., Drouin, N., Müller, R., Huemann, M., Söderlund, J., ... & Clegg, S. (2023). A Manifesto for project management research. European Management Review, 20(1), 3-17. https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12568
López-Alcarria, A., Olivares-Vicente, A., & Poza-Vilches, F. (2019). A systematic review of the use of agile methodologies in education to foster sustainability competencies. Sustainability, 11(10), 2915. Accessed on, from: https://www.mdpi.com/2071-1050/11/10/2915/pdf.
Malik, R.S., Ahmad, S.S., and Hussain, M.T.H., 2019, March. A review of agile methodology in IT projects. In Proceedings of 2nd International Conference on Advanced Computing and Software Engineering (ICACSE).
Mergel, I., Ganapati, S. and Whitford, A.B., 2021. Agile: A new way of governing. Public Administration Review, 81(1), pp.161-165.
Moi, L., & Cabiddu, F. (2021). An agile marketing capability maturity framework. Tourism management, 86, 104347.Accessed on, from: https://www.sciencedirect.com/science/article/pii/S2212827121005059/pdf?md5=ec0a0d1157eeb4a281a8f2485305a792&pid=1-s2.0-S2212827121005059-main.pdf.
Moyón, F., Méndez, D., Beckers, K., & Klepper, S. (2020). How to integrate security compliance requirements with agile software engineering at scale? In Product-Focused Software Process Improvement: 21st International Conference, PROFES 2020, Turin, Italy, November 25–27, 2020, Proceedings 21 (pp. 69-87). Springer International Publishing. Accessed on, from: https://arxiv.org/pdf/2105.13404.
Müller, R., & Klein, G. (2018). What constitutes a contemporary contribution to Project Management Journal®? Project Management Journal, 49(5), 3-4. https://journals.sagepub.com/doi/full/10.1177/8756972818791650
Salvato, J.J. and Laplume, A.O., 2020. Agile stage‐gate management (ASGM) for physical products. R&D Management, 50(5), pp.631-647.
Stormi, K. T., Laine, T., & Korhonen, T. (2019). Agile performance measurement system development: an answer to the need for adaptability? Journal of Accounting & Organizational Change, 15(2), 231-256.Accessed on, from: https://trepo.tuni.fi/bitstream/handle/10024/126087/Agile_Performance_Measurement_System_development_2019.pdf?sequence=1.
Tripathi, V., Chattopadhyaya, S., Mukhopadhyay, A. K., Sharma, S., Singh, J., Pimenov, D. Y., & Giasin, K. (2021). An innovative agile model of smart lean–green approach for sustainability enhancement in Industry 4.0. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 215.Accessed on, from: https://www.mdpi.com/2199-8531/7/4/215/pdf.
Udokporo, C.K., Anosike, A., Lim, M., Nadeem, S.P., Garza-Reyes, J.A. and Ogbuka, C.P., 2020. Impact of Lean, Agile and Green (LAG) on business competitiveness: An empirical study of fast-moving consumer goods businesses. Resources, Conservation and Recycling, 156, p.104714.
Zasa, F.P., Patrucco, A. and Pellizzoni, E., 2020. Managing the hybrid organization: How can agile and traditional project management coexist? Research-Technology Management, 64(1), pp.54-63.
Zorzetti, M., Signoretti, I., Salerno, L., Marczak, S. and Bastos, R., 2022. Improving agile software development using user-centered design and lean startup. Information and Software Technology, 141, p.106718.
Downloads
Published
How to Cite
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
