Open Access Open Access  Restricted Access Subscription or Fee Access


Kennedy Kyalo Syanda, Dr. Pamela Getuno


Purpose: The study sought to establish the influence of green operations strategy on performance of tea processing firms in Kenya.

Methodology: This research study adopted a descriptive research design approach. The researcher preferred this method because it allowed an in-depth study of the subject. The target population was heads of procurement and heads of finance in the 66 tea processing firms in Kenya. The study conducted a census since the number of respondents was less than 200, which is a rule of the thumb. The study combined two methods in its data collection, that is, questionnaires and key informant interviews. After data collection, quantitative data was coded using Statistical Package for Social Science (SPSS) version 20.

Results: The independent variables reported R value of 0.846 indicating that there was perfect relationship between dependent variable and independent variables. R square value of 0.715 means that 71.5% of the corresponding variation in performance of tea processing firms can be explained or predicted by (green product design, green distribution and transportation, green warehousing and reverse logistics) which indicated that the model fitted the study data. The results of regression analysis revealed that there was a significant positive relationship between dependent variable and independent variable at (β = 0.715), p=0.000 <0.05).

Conclusion: The findings of the study indicated that green product design, green distribution and transportation, green warehousing and reverse logistics have a positive relationship with performance of tea processing firms.

Policy recommendation: The study recommends that tea processing firms should embrace green operations strategy so as to improve performance and further researches should to be carried out in other institutions to find out if the same results can be obtained.

This Abstract was viewed 97 times | PDF Article downloaded 30 times


green product design, green distribution and transportation, green warehousing, reverse logistics

Full Text:



Abdullah, N., & Yaakub, S. (2014). Reverse logistics: pressure for adoption and the impact on firm’s performance. International Journal of Business and Society, 15(1), 151-170

Achieng, S.O. (2011). Information Integration on reverse supply chain management in the food processing firms in Kenya. Unpublished MBA Project, University of Nairobi

Ahire, L., & Dreyfus, P. (2010). The impact of design management and process management on quality: an empirical examination. Journal of Operations Management 8(1), 549–575.

Aino, V., (2010). E-waste: impacts, challenges and the role of government, service providers and the consumer’s workshop. Communication Commission of Kenya. Nairobi, Kenya.

Al-Mashari M., & Zairi, M. (2009). BPR implementation process: an analysis of key success and failure factors. Business Process Management Journal 5(1), 87– 112.

Alavi, M., & Carlson, P. (2012). A review of MIS research and disciplinary development: Journal of Management Information Systems, 8(4), 45–62.

Analytica, R. (2012). "Corporate best crafted practices during performance declines in Japan", Journal of Operational Economics, 4(1),29-66

Andrew, M. (2012). Procurement Reforms in Kenya. Journal of Economics, 22(1), 23-50.

Awino, O. (2011). An empirical investigation of supply chain management on firms’ performance. International Journal of Business Administration and Management, 3(1), 2-6.

Badenhorst, A., (2013). A framework for prioritizing practices to overcome cost-related problems in reverse logistics, Journal of Transport and Supply Chain Management 7(1), 102-140

Buysse, K., & Verbeke, A. (2013). Proactive environmental strategies: a stakeholder management perspective. Strategic Management Journal, 24(5), 453-470.

CCG (2008). National Development Fund Report Instructional Structures and Reforms. Nairobi: Centre for Corporate Governance. Retrieved April 2017

Cullen, J., Bernon, M. & Grost, J., (2010). Tools to manage reverse logistic, Research executive summaries series 6(3), 18-30

Dietrich, M. & Krafft, J. (2012). Handbook on the Economics and Theory of the Firm. Cheltenham (UK). Edward Elgar Publishing.

Donaldson, T., & Preston, L.E. (2015). ‘The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications.’ Academy of Management Review, 20(1), 65–91.

Dunn, S. D. (2010). Statistics and Data analysis for the Behavioural Science: Mc Graw Hill

Eisenhardt, M., & Martin, J.A. (2010). Dynamic capabilities: what are they? Strategic Management Journal, 21(10), 1105-1121.

Ellram, L.M., & Ogden, J.A. (2007). Supply chain management: From vision to implementation. Pearson education Canada Ltd and Tsinghua University Press, Toronto, Canada

Elmas, G. & Erdogmus, F., (2011). The importance of reverse logistics. International journal of business and management studies, 3(1), 1309-8047.

Ferdows, K (2008). Global Manufacturing Practices – A World-wide Survey of Practice in Production Planning and Control, Elsevier, Amsterdam.

Freeman, R. E., & Phillips, R. A. (2012). Stakeholder theory: A libertarian defense. Business Ethics Quarterly, 24(5), 331-349.

Frooman, J. (2009). ‘Stakeholder Influence Strategies.’ Academy of Management Review, 24(2), 191–205.

Goldsby, T.J., & Garcia-Dastugue, S.J. (2011). The manufacturing flow management process. International Journal of Logistics Management, 14(2), 33-52.

Gordon, M. (2014). Negotiating and Managing Key Supplier Relationships. New Age International Ltd, New Delhi, India.

Greeno, J., & Robinson, S. (2012). Rethinking corporate environmental management. The Columbia Journal of World Business, 3(1), 222-232.

Haakansson, H. & Ford, D. (2012). “How companies interact in business networks?”, Journal of Business Research, 5(2), 133-139.

Harpe, M. (2013). Sustainable Supply Chain Management Practices and Operational Performance. American Journal of Industrial and Business Management, 5(3), 42-48.

Henriques, I., & Sadorsky, P. (2009). The relationship between environmental commitment and managerial perceptions of stakeholder importance. Academy of Management Journal, 42(1), 87-99.

Huscroft, K., (2010). The Reverse Logistics Process in the Supply Chain and Managing Its Implementation. Auburn University. Auburn, Alabama.

Jayant, A., Gupta, P., & Garg, K. (2012). Perspectives in reverse supply chain management(R-SCM): A state of the art literature review, Jordan Journal of Mechanical and Industrial Engineering 6(1), 87–102.

Kennedy, H. & Brian, F. (2009). Purchasing and Supply Chain Management, Seven Edition, Prentice Hall

Kenneth, Lysons & Farrington (2012). Purchasing and Supply Chain Management: Seventh Edition, Person Education Limited.

KIPPRA (2010). A comprehensive study and analysis of Reverse Logistics among Kenyan Companies in Kenya. Online Publication, Africa: Nairobi

KNBS (2008). National Service Delivery Survey Report. Nairobi: Kenya National Bureau of Statistics.

Kothari, C.R. (2014). Research Methodology; Methods & Techniques (2nd ed.). New Delhi; New Age International Press Limited.

Krajewski, L. & Ritzman, L. (2009). Operations management strategy and analysis, Addison Wesley, Reading, MA

Kurien, P. & Qureshi, N., (2011). Study of performance measurement practices in supply chain management. International Journal of Business, Management and Social Sciences, 2(4), 19-34.

Kwai-Sang, Tammala, V., Leung, J. & Tang, X. (2014). A study on supply chain management practices: The Hong Kong manufacturing perspective. International Journal of Physical Distribution and Logistics Management, 34 (6), 505-524

Lambert, D. (2011). Supply chain management: processes, partnerships, performance (3rd Ed.), the Hartley Press Inc., USA

Lembke, T. (2012). Life after death: Reverse Logistics and product life cycle International Journal of Physical Distribution and Logistics Management, 32 (3) 223-224.

Lyson, K. (2008). Purchasing and Chartered Institute of Purchasing and Supply, London: Pitman Publishing.

Maghanga, F. (2011). Logistics outsourcing practices among tea processing firms in Kericho County, Kenya, Unpublished MBA Project, department of management science, University of Nairobi, Nairobi

Mehra, S. & Inman, R. (2010). JIT implementation within a service industry: A Case Study, International Journal of Service Industry Management, 1(3), 53‐61

Mellewigt, T. & Nothnagel, K. (2011).Empirical research within resource-based theory: A Meta-Analysis of the Central Propositions.

Michalski, G. (2009). Reverse Inventory management optimization as part of operational risk management. Economic Computation and Economic Cybernetics Studies and Research, 5 (7), 213-222.

Moturi, A. (2013). Electronic Waste Management in Nakuru Municipality, Kenya: An Environmental Health Risk. International Journal of Innovative Research and Studies, 2 (10), 19-35

Muge P. (2009). Procurement practices in public institutions in Kenya. Supply chain management journal.

Mugenda & Mugenda (2008). Research Methods: 1st Edition, Published by ACTS, Nairobi, Kenya.

Mwangi, A. G. (2013). Reverse Inventory management and supply chain performance of non-governmental organizations in the agricultural sector, Kenya (doctoral dissertation, School of Business, University of Nairobi).

Neuman, W.L. (2010). Social Research Methods: Qualitative and Quantitative Approaches (Fourth Edition ed.). Boston.

Ngechu, M. (2009). Understanding the Research Process and Methods. An Introduction to Research Methods. Acts press, Nairobi

Ngechu, M. (2009). Understanding the Research Process and Methods. An Introduction to Research Methods. Acts press, Nairobi

Nyangweso, W. (2013). Reverse Supply chain management and organizational performance in the sugar industry in Kenya (Doctoral dissertation, University of Nairobi).

OECD (2009). “Actualizing Organizational Memory with Reverse Information Systems”, Information Systems Research, Pearson Education Limited, Essex

Pollock, W.K., (2010). Driving return process directly to the bottom line, Reverse Logistics Magazine, 21th ed., 5(3), 8–12, viewed 29 June 2017,

Preuss, L. (2015). Rhetoric and reality of corporate greening: a view from the supply chain management function, Royal Holloway College University of London.

Raduan, C.R., Jegak, U., & Haslinda, A. (2009). Management, Strategic Management Theories and the Linkage with Organizational Competitive Advantage from the Resource-Based View. European Journal of Social Sciences, 11 (3), 402- 418

Reinhardt, F. (2009). Market failure and the environmental policies of firms: Economic rationales for “beyond compliance” behavior. Journal of Industrial Ecology, 3 (1), 9-21.

Robbins, S. & Coulter, M. (2009). “Foundations of management”, Frenchs Forest, NSW: Pearson Education.

Rogers, S. (2010). Creating Value through Product Stewardship and Take-Back, Sustainability Accounting, Management and Policy Journal, 1 (2), 133-160.

Rotich, L. M. (2011). Influence of Planning on Procurement Performance in the Kenya, International Journal of Human Resource and Research Publication, l.12 (4), 289-292.

Sekaran, U. (2009). Research methods for business 4th edition. Hoboken, NJ: John Wiley & Sons.

Seman, A., Zakua, N., & Shoki, M. (2016). Green Supply Chain Management: A Review and Research Direction. International Journal of Managing Value and Supply Chains (IJMVSC) 3(1) 35–52.

Shirima, D. L. (2009). Value for Money Through Reduced Procurement Transaction Costs and Improved Efficiency. Tanzania Procurement Journal, 44-52. Tanzania Procurement Journal, 4 -5.

Udin, Z. (2012). Impact of Reverse Logistics Product Disposition towards Business Performance in Malaysian Companies. Journal of Supply Chain and Customer Relationship Management. IBIMA Publishing.

Wang, P., Zhou, G. & Ren, J., (2010). Research on structure of reverse logistics network, International Conference of Logistics Engineering and Management Proceedings, 1(5), 336–362, Chengdu, China

World Bank (2010). “Reverse Logistics, World Wide Pressure for Adoption and the Impact on Governments Performance Report”, Switzerland


  • There are currently no refbacks.

Paper submission email:

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©