EFFECTIVE COMMUNICATION TAKING PLACE AMONG THE INTERNAL PUBLICS IN POSSS: THE CASE OF NAIROBI COUNTY, KENYA.
DOI:
https://doi.org/10.47941/jcomm.34Keywords:
communication channels, Communication Audit, Internal PublicsAbstract
Purpose: The purpose of this study was to analyze effective communication taking place among the internal publics in POSSS: the case of Nairobi County, Kenya.
Methodology: The study used a descriptive research design engaging both the qualitative and quantitative approaches. A sample size of 18 schools with a total of 162 individuals was selected consisting School Managers (SMs), Heads of Departments (HODs) and Presidents of the Students' Councils (POSCO) - categories using stratified and purposive sampling methods. The preferred data collection tools were questionnaires and an interview guide. Data was analysed using both descriptive and inferential statistics
Results: Effective feedback mechanisms were lacking in POSSs since some school managers failed to encourage direct communication between themselves and the student body. This was perceived as a potential problem which was likely to cause tension or disruption, especially when students feel they have been left out of the decision making processes affecting them. Effective communication can be enhanced in schools by putting in place both formal and informal feedback mechanisms to establish how the messages flowing in the schools are interpreted by the student body thus encouraging free flow of communication from all directions
Policy recommendation: The study recommended that future studies can then investigate whether this status quo had changed. In addition, the study had contributed to communication audit methodology because of its rigorous and methodical approach in verifying the existence and effectiveness of communication in POSS promote idealized influence, intellectual stimulation, inspiration motivation and individualized consideration as they influence performance positively.
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