Perception of Computer Generated Images (CGI) in Nigerian made animated films: A cognitive-semiotic view
DOI:
https://doi.org/10.47941/jcomm.860Keywords:
Computer generated imagery, Animation, Perception, Semiotics, RepresentationAbstract
Purpose: There has been lots of positive and negative criticisms on the influences and effects of animated images on kids in Nigeria without considering the communicative potentials of such medium from our cultural perspectives. Again, many Nigerians may not have the knowledge that there are quality Nigerian local content animation.
Methodology: This paper looks at the perception of computer generated imagery (CGI) in Nigerian animated films. It examines the nature of the application of CGI in popular Nigerian Animated films by analyzing the techniques used and meanings produced from The images constructed to communicate the ideas of the narratives. This paper is anchored on the framework of cognitive semiotic theory and adopts the qualitative research design to investigate the communication of meanings by use of CGI in Malika (2020), the basis for using cognitive semiotic theory in this paper is that CGI are simulated believable images that denote meanings to communicate encoded cultural ideologies to kids within and outside Nigeria. It is hoped that this study would make better appreciation of Nigerian Animated films and encourage Animators to make more.
Findings: The findings in this study, is that, the use of CGI in object and character representation in Nigerian Animated films as regards reality simulates the simulacra nature of a typical African worldview and bring to life a historical antecedent. It submits that CGI boosts the visual and aural representation of the Nollywood film narratives which allow the viewer to recognize the already established meanings of the codes used in film text.
Unique Contribution to Theory, Practice and Policy: It also recommends that Animation should be used for promotion and preservation of fast fading Igbo cultures
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Copyright (c) 2022 Uchechukwu Chimezie Ajiwe, Stella Uchenna Nwofor
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