Impact of Entrepreneurial Orientation on Project Success in Technology Startups in Ghana
DOI:
https://doi.org/10.47941/jepm.2951Keywords:
Entrepreneurial Orientation, Project Success, Technology StartupsAbstract
Purpose: The purpose of this article was to analyze impact of entrepreneurial orientation on project success in technology startups in Ghana.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study found that entrepreneurial orientation (EO) significantly influences the success of technology startups in Ghana. Key elements such as innovation, risk-taking, and proactiveness were identified as crucial factors driving project success. Startups with a strong EO demonstrated better adaptability, market responsiveness, and growth. However, the impact varied across different stages of development, with early-stage startups benefiting more from proactive strategies. These findings suggest that fostering a strong EO can enhance the competitive edge and overall performance of tech startups in Ghana.
Unique Contribution to Theory, Practice and Policy: Resource-based view (RBV), dynamic capabilities theory & innovative behavior theory may be used to anchor future studies on the impact of entrepreneurial orientation on project success in technology startups in Ghana. In practice, technology startup leaders should prioritize creating a culture of innovation that encourages team members to experiment and think outside the box. From a policy perspective, governments should foster supportive ecosystems for technology startups by providing access to funding, mentorship programs, and regulatory frameworks that encourage entrepreneurial activity.
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Copyright (c) 2025 Emmanuel Kwabena
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