Influence of Coffee Pricing on Reviving Coffee Production in Cooperative Societies in Meru County, Kenya

Authors

  • Eliphus Muchunku Sabari Kenya Methodist University
  • Paul Gichohi Kenya Methodist University
  • Nancy Rintari Kenya Methodist University

DOI:

https://doi.org/10.47941/jepm.451

Keywords:

Coffee pricing, Reviving coffee production, Cooperative societies, Meru

Abstract

Purpose: The purpose of this study was to examine the influence of coffee pricing on reviving coffee production in cooperatives societies in Meru county, Kenya.

Methodology: A descriptive survey research design was used in the study. The respondents were the coffee farmers and managers from coffee cooperative societies. A sample of 30%, that is,42 cooperative societies in Meru county was considered. Coffee farmers were sampled using simple random sampling for those who met inclusion and exclusion criteria, while all managers in all the sampled cooperative societies participated in the study. Data collection was done using closed-ended questionnaires and interviews. To ensure validity and reliability, pre-testing of questionnaires was done on 10 active coffee farmers, while pre-test interviews were administered to 5 managers from Kamuthi housing cooperative society of Murang' a County. Coded data in SPSS 24.0 computer program was analyzed quantitatively using descriptive statistics such as mean, percentage, and standard deviation. Univariate regression and multiple regression were used to test the hypothesis of the study. Tables, graphs, and detailed explanations were used to present the final results of the study.

Results: Coffee pricing had the highest average mean score of 4.42 and a standard deviation of 0.89. The model summary of coffee pricing indicated that R-value was 0.932 and R-square was 0.869. This confirmed that coffee pricing predicted 86.9 % of the revival of coffee production. While being interviewed managers came out strongly that effective coffee pricing had increased new customers; there were improved sales quantities and there was retainment of old customers; clearance of stocks on time which improved revenue and reduced spoilage of coffee beans. The study therefore found out that coffee pricing significantly influences reviving coffee production in cooperative societies in Meru county Kenya.

Unique contribution to theory, policy and practice: The study contributed that coffee pricing significantly influenced reviving coffee production in cooperative societies in Meru county Kenya. Coffee farmers should be encouraged to be interested in different types of coffee pricing to offer innovative suggestions to coffee cooperative societies. Managers should be well versed with different price types and also be innovative enough to suggest new ones based on various locations and different quality of the coffee sold. The marketing department in a cooperative society should do more research on their current market base to see what prices are working and the ones that are not. The government should set up policies that will see to it that local coffee consumption has improved. This is because only 5% of coffee is consumed locally while 95% is exported

Downloads

Download data is not yet available.

Author Biographies

Eliphus Muchunku Sabari, Kenya Methodist University

Postgraduate Student: Kenya Methodist University

Paul Gichohi, Kenya Methodist University

Lecturer: Kenya Methodist University

Nancy Rintari, Kenya Methodist University

Lecturer: Kenya Methodist University

References

Anh, N. H., & Bokelmann, W. (2019). Determinants of smallholders' market preferences: The case of sustainable certiï¬ed coffee farmers in Vietnam. Sustainability, 11(1), 1-20. doi:10.3390/su11102897

Baddini, J. P. (2016). Environmental profile of Brazilian green coffee. International Journal of Life Cycle Assessment, 3(2), 5-8. http://10.6007/IJARBSS/v3-i9/195

Balgah, R. A. (2018). Factors influencing coffee farmers' decisions to join cooperatives. Sustainable Agriculture Research, 8(1), 42-52. doi: 10.5539/sar. v8n1p42

Berthaud, J. (2015). Botanical classification of coffee: Botany, biochemistry and production of beans and beverage. Westport, CT: Trade and Development, Geneva. http://10.1108/00251740310485181.

Coffee Business Intelligence (2018). The African position in the global coffee market. https://coffeebi.com

Common Market for Eastern and Southern Africa (2009). Technical report. Common Market for Eastern and Southern Africa (COMESA) Secretariat, Lusaka, Zambia.

Danson, F., & Lashermes, H. (2012). The origin of cultivated Coffee arabica L. varieties as revealed by AFLP and SSR markers. Theoretical and Applied Genetics, 104(1), 894-900. http://10.1118/08858620410526709

Davis, A. P., Gole, T.W., Baena, S., & Moat, J. (2012). The impact of climate change on indigenous arabica coffee (coffea arabica): Predicting future trends and identifying priorities. PLoS ONE, 7(11), 356-366. https://doi.org/10.1371/journal.pone.0047981

Drogalas, G., & Pazarskis, M. (2017). Perceptions about effective risk management. The crucial role of internal audit and management. Evidence from Greece. Investment Management and Financial Innovations, 14(4), 1-11. https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9622/imfi_2017_04_Drogalas.pdf

East African Community (2016). East African Community facts and figures technical report. East African Community (EAC), Arusha, Tanzania.

Food and Agriculture Organization (2018). Depressed international coffee prices: Insights into the nature of the price decline. http://www.fao.org/fileadmin/templates/est/comm_markets_monitoring/Coffee_Cocoa/Documents/coffee_prices_2018.pdf

Food and Agriculture Organization (2017). The future of food and agriculture: Trends and challenges. http://www.fao.org/3/a-i6583e.pdf

Freeman, R., Harrison, J., & Zyglidopoulos, S. (2018). Stakeholder theory: Concepts and strategies (elements in organization theory). Cambridge: Cambridge University Press. doi:10.1017/9781108539500

Gilho, O. G. (2016). Coffee leaf miner resistance. Brazilian Journal of Plant Physiology, 18(1), 109-117. http://10.1081/0267257X.2014.982567.

Gituma, M. M. (2017). Effects of marketing mix on sales performance: A case of unga feeds limited (Master's thesis). United States International University Africa, Nairobi, Kenya. http://erepo.usiu.ac.ke/bitstream/handle/11732/3664/MICHAEL%20MWENDA%20GITUMA%20MBA%202017.pdf?sequence=1&isAllowed=

Global Agricultural Informational Network (2019). Ethiopia coffee annual report. https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Coffee%20Annual_Addis%20Ababa_Ethiopia_5-29-2019.pdf

Global Coffee Platform (2016). African coffee sector: Addressing national investment agendas on a continental scale: Kenya case study https://www.globalcoffeeplatform.org/assets/files/Documents/African-Coffee-Investment-Agendas/African-Coffee-Investment-Agendas_Kenya_Full_Report.pdf

Grisson, N., & Guilla, G. (2014). Economics of agricultural policies in developing countries. http://www.coi.org/documents/cy2018-19/cPr-0319-e.pdf

International Coffee Organization (2019a). Coffee market report. http://www.ico.org/documents/cy2018-19/cmr-0319-e.pdf

International Coffee Organization (2019b). ICO coffee development report overview http://www.ico.org/documents/cy2018-19/ed-2318e-overview-flagship-report.pdf

Karanja, S. B. (2018). Effects of Liberalization measures undertaken in the coffee industry on coffee production, quality and profitability in Kenya. http://10.1118/08858620410526709.

Kenani, I. M. & Bett, S. (2019). Corporate governance and performance of savings and credit cooperative societies in Kisii county, Kenya. International Academic Journal of Human Resource and Business Administration, 3(4), 101-123. http://www.iajournals.org/articles/iajhrba_v3_i4_101_123.pdf

Kevin, F., Shimon, S., Elijah, H., & Leah, K. P. (2017). How Important are High Response Rates for College Surveys. The Review of Higher Education, 40(2), 245-265. https://doi.org/10.1353/rhe.2017.0003

Kimenju, J. W. (2019). Coffee: Growing, processing, sustainable production. A guidebook for growers, processors, traders, and researchers (2nd ed.). Wiley-VCH.

Kothari, C., & Garg, G. (2014). Research methodology; methods and techniques (3rded). New Delhi: New Age International.

Krishnan, S. (2017). Sustainable coffee production. http:// doi: 10.1093/acrefore/9780199389414.013.224

Mohan, S., Gemech, F., Reeves, A., & Struthers, J. (2016). The welfare effects of coffee price volatility for Ethiopian coffee producers. Qualitative Research in Financial Markets, 8(4), 288-304. doi:10.1108/QRFM-01-2016-0005.

Nairobi Coffee Exchange (2019). Coffee auctions continue on fortnightly schedule. http://nairobicoffeeexchange.co.ke/index.php?option=com_content&view=category&layout=blog&id=10&Itemid=135

National Council for Law Reporting (2012a). Co-operative societies act. http://extwprlegs1.fao.org/docs/pdf/ken64070.pdf

Nsabimana, A., & Tirkaso, W. T. (2020) Examining coffee export performance in Eastern and Southern African countries. Do bilateral trade relations matter. Agricultural Economics Research, Policy and Practice in Southern Africa, 59(1), 46-64. doi: 10.1080/03031853.2019.1631864

Okech, A. N. (2019). Producer institutional arrangements in Kenya's coffee sector and their effect on economic benefits to farmer (PhD thesis). Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya

Salado, A. (2018). Five most promising markets in coffee. Presented at DNA Caf Seminário International 2018. http://go.euromonitor.com/rs/805KOK-719/images/ Five_Most_Promising_Markets_in_Coffee.pdf? mkt

Silvarolla, B. K. (2014). Breeding and biotechnology of coffee: Coffee biotechnology and quality. Dordrecht, the Netherlands: Kluwer Academic Publishers. http://10.1016/S01678126(01)00031-3

United Nations (2019). World economic situation and prospects 2019. https://www.un.org/development/desa/dpad/wp-content/uploads/sites/45/WESP2019_BOOK-web.pdf

Workman D. (2019). Coffee exports by country. http://www.worldstopexports.com/coffee-exports-country/

World Bank (2015). Risk and finance in the coffee sector: A compendium of case studies related to improving risk management and access to finance in the coffee sector. http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2015/02/25/090224b082b4e293/1_0/Rendered/PDF/Risk0and0finan0in0the0coffee0sector.pdf

Downloads

Published

2020-10-07

How to Cite

Sabari, E. M., Gichohi, P., & Rintari, N. (2020). Influence of Coffee Pricing on Reviving Coffee Production in Cooperative Societies in Meru County, Kenya. Journal of Entrepreneurship and Project Management, 5(1), 15–30. https://doi.org/10.47941/jepm.451

Issue

Section

Articles