Human Resource Management Challenges in Modern Hospitality at the Coastal Regions

Abstract

Purpose: The main objective of this study was to explore the human resource management challenges in modern hospitality at the coastal regions.

Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive's time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.

Findings: The findings revealed that there exists a contextual and methodological gap relating to the human resource management challenges in modern hospitality at the coastal regions. Preliminary empirical review revealed that the high turnover rates prevalent in coastal hospitality, the need for cross-cultural HRM strategies to manage a diverse workforce, the importance of sustainability initiatives in HR practices, the impact of technology adoption on HR efficiency, the necessity of effective workforce planning in hurricane-prone regions, and the role of talent management and career development in attracting and retaining skilled employees. Collectively, these findings highlight the critical role of human resource management in shaping the success and sustainability of hospitality establishments in coastal regions. To address the identified challenges, practitioners in the industry must consider tailored HR strategies that account for seasonal fluctuations, cultural diversity, environmental sustainability, and technological advancements.

Unique Contribution to Theory, Practice and Policy: By grounding the study on these three theories; Human Capital theory, Resource-Based View theory, and Contingency theory, researchers can develop a robust framework for exploring the human resource management challenges in modern hospitality at coastal regions, taking into account the importance of human capital development, resource-based competitive advantage, and contextual contingencies. The study therefore recommended for developing tailored HR strategies, investing in employee training and development, promoting sustainability and environmental responsibility, enhancing employee wellbeing, leveraging technology for HR efficiency and being crisis and disaster prepared. Addressing the unique human resource management challenges in modern coastal hospitality requires a proactive and strategic approach. By implementing these recommendations, hospitality businesses in coastal regions can create a more resilient and effective HR management system, leading to improved guest experiences, employee satisfaction, and overall business success.

Keywords: Coastal Hospitality, Human Resource Management, Challenges, Modern Hospitality, Coastal Regions