Open Access Open Access  Restricted Access Subscription or Fee Access


Dr. Mary Claire Akinyi Kidenda


Purpose: The purpose of this study was to establish the necessity for parents to watch televised animated cartoons with children aged seven to eleven years.

Methodology: The study used a descriptive survey method to collect information through casual interviews and self-administered questionnaires.

Results: The study found out that the amount of time children spend watching animated cartoons on television can make them retract from social interactions with visitors, parents or other siblings when the television is on. Animated cartoons have an impact on children in respect to acquired or "borrowed" language and dressing styles and attitudes towards role types. These relations may be imperceptible to the casual observer but data show that the best (Kim Possible, Ben 10 and American Dragon) cartoon characters are idols, image ideals and role models to children in Nairobi, yet both the two cartoon characters are not representative of children they interact with every day. This study found that it is prudent animated cartoons affect the perceptions and attitudes that are being reinforced in children and the implication of this on how they construct their worldview and self-worth.

Unique contribution to theory, practice and policy: Parents should be concerned and watch animated cartoons with children because animated cartoons have become an institution through which society is using to bring up children and use to teach values. Media practitioners should air animated cartoons that have no violence or bad morals but are still popular with children. The government should set policies governing the content in animated cartoons aired by the media houses

This Abstract was viewed 237 times | PDF Article downloaded 170 times


Necessity, Parents, Animated cartoons, Children aged seven to eleven years.

Full Text:



Arendt, F., Naderer, B., Abdollahi, M., Mittelberger, A., Surzhyk, O., & Zhou, L. (2015). Television commercials and fading behavioural brand choice effects in Austrian children. Journal of Children and Media, 9(4), 435-452.Baym, N. K. (2015). Personal connections in the digital age. John Wiley & Sons.

Berger, P. G., & Ofek, E. (1995). Diversification's effect on firm value. Journal of financial economics, 37(1), 39-65.

Boyd, C. A. (2013). Attachment and Abandonment: A study of factors contributing to or hindering the development of trust and functional family behaviour (Doctoral dissertation, Middlesex University/Oxford Centre for Mission Studies).

Can, L., & Kaya, N. (2016). Social networking sites addiction and the effect of attitude on social network advertising. Procedia-Social and Behavioral Sciences, 235, 484-492.

Choma, R. (2013). Visual Subliminal Messaging in Children’s Cartoons.

Condry, J. (2017). The psychology of television. Routledge.

Creeber, G. (Ed.). (2015). The television genre book. Bloomsbury Publishing.

Cruz-Roa, A. A., Ovalle, J. E. A., Madabhushi, A., & Osorio, F. A. G. (2013, September). A deep learning architecture for image representation, visual interpretability and automated basal-cell carcinoma cancer detection. In International Conference on Medical Image Computing and Computer-Assisted Intervention (pp. 403-410). Springer, Berlin, Heidelberg.

Ekwe, U. V. (2018). Influence of Violent Television Cartoon Programs on Children in Enugu Metropolis (Doctoral dissertation, Godfrey Okoye University).

Gross, R. (2015). Psychology: The science of mind and behaviour 7th edition. Hodder Education.

Hines, M., Pasterski, V., Spencer, D., Neufeld, S., Patalay, P., Hindmarsh, P. C. ... & Acerini, C. L. (2016). Prenatal androgen exposure alters girls' responses to information indicating gender-appropriate behaviour. Phil. Trans. R. Soc. B, 371(1688), 20150125.

Kotz, D. M. (2015). Neoliberalism, Globalization, Financialization: Understanding Post-1980 Capitalism. The Restructuring of Capitalism in Our Time.

Mayes, S. L., & Valentine, K. B. (1979). Sex role stereotyping in Saturday morning cartoon shows. Journal of Broadcasting & Electronic Media, 23(1), 41-50.

Mazur, J. E. (2016). Learning & behaviour. Routledge.

Monkolprasit, P., & Arunrangsiwed, P. (2016). The effect of prior characteristic on perceived prosocial content in media. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10(12), 3526-3530.

Napier, S. J. (2016). Anime from Akira to Howl's moving castle: Experiencing contemporary Japanese animation. St. Martin's Griffin.

Perry, T. E., Ruggiano, N., Shtompel, N., & Hassevoort, L. (2015). Applying Erikson’s wisdom to self-management practices of older adults: Findings from two field studies. Research on ageing, 37(3), 253-274.

Peruta, A., & Powers, J. (2017). Look Who’s Talking To Our Kids: Representations of Race and Gender in TV Commercials on Nickelodeon. International Journal of Communication, 11, 16.

Smith, P. K., Cowie, H., & Blades, M. (2015). Understanding children's development. John Wiley & Sons.

Van Raaij, W. F., van Veldhoven, G. M., & Wärneryd, K. E. (Eds.). (2013). Handbook of economic psychology. Springer Science & Business Media.

Yaşar, B. N. (2018). Teacher Candidates' Gender Role Attitudes: Case of Adıyaman University. Kadin/Woman 2000, 19(1).

Zimmerman, B. J. (2013). Theories of self-regulated learning and academic achievement: An overview and analysis. In Self-regulated learning and academic achievement (pp. 10-45). Routledge.

Zimmerman, B. J., & Bandura, A. (1994). Impact of self-regulatory influences on writing course attainment. American educational research journal, 31(4), 845-862.


  • There are currently no refbacks.

Paper submission email:

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©