ASSESSMENT OF CUEA MBA PROGRAM CONTRIBUTION TO GREATER EMOTIONAL INTELLIGENCE
DOI:
https://doi.org/10.47941/jep.315Keywords:
EI (Emotional Intelligence), EI Objectives, Awareness, Knowledge and Skills, CUEA MBA Curriculum, Developing and Enhancing EI, Effective Future Business LeadersAbstract
Purpose: This study assesses the Catholic University of Eastern Africa University (CUEA) Graduate Business School MBA contribution to developing and enhancing Emotional Intelligence skills among its MBA students.
Methodology: Data was collected using various instruments: A survey with structured questionnaires administered to a target population of 40 second-year MBA students; in-depth interviews with 8 second-year MBA students, and 8 CUEA MBA lecturers; and a review of CUEA curriculum in relation to a benchmark of 10 MBA Programs in the best Business Schools of international and regional universities. A concurrent mixed method was used to achieve information with construct validity and chain of evidence from the multiple sources of data. The analysis technique was explanation based on the qualitative data, and some descriptive analysis was carried out for the quantitative data.
Results: The findings show that the CUEA MBA program does not have EI (emotional intelligence) as one of its core skills development, while most of the best Business Schools do. CUEA MBA Program does not have specific EI objectives, and as a result, its lecturers have never focused on it and the students' EI awareness, knowledge, and skills are low.
Contribution to policy and practice: The study recommends that CUEA MBA program needs to be incorporated with EI skills development and make it a primary skill to be developed to the students irrespective of their area of specialization. The study further recommends that EI skills should be developed not only at the MBA level but also among undergraduate students, as suggested by some of the lecturers who participated in this study.
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