An Approach to Optimize Conversion Rate using Behavioral Economics

Authors

  • Sneha Satish Dingre

DOI:

https://doi.org/10.47941/jms.1680
Abstract views: 54
PDF downloads: 65

Abstract

Purpose: This paper explores the integration of behavioral economics into the digital marketing landscape, emphasizing its potential to enhance conversion rates.

Methodology: It highlights the significance of understanding human decision-making, incorporating behavioral elements into user profiles, and implementing a comprehensive conversion rate optimization framework.

Findings: However, ethical considerations are crucial in this context, necessitating transparency, user autonomy, and responsible data handling to build enduring trust.

Unique contributor to theory, policy and practice: As technology evolves, particularly with the rise of AI, establishing and reinforcing ethical guidelines becomes imperative for organizations to navigate the digital landscape with integrity and responsible behavioral economics practices.

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Author Biography

Sneha Satish Dingre

Data Analyst/ Modeler

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Published

2024-02-13

How to Cite

Dingre, S. S. (2024). An Approach to Optimize Conversion Rate using Behavioral Economics. Journal of Marketing Studies, 7(1), 8–14. https://doi.org/10.47941/jms.1680

Issue

Vol. 7 No. 1 (2024)

Section

Articles

License

Copyright (c) 2024 Sneha Satish Dingre

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.