Vol. 7 No. 1 (2024)

Articles

• Balancing Performance and Brand Marketing Goals: A Synergistic Approach to Sustainable Growth

  Ananya Jha

  1 - 7

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• The State of Technology Innovation in Nigeria: Trends, Challenges and Opportunities

  Pratik Bansal

  38 - 41

  • PDF

• An Approach to Optimize Conversion Rate using Behavioral Economics

  Sneha Satish Dingre

  8 - 14

  • PDF

• Beyond Echo Chambers: Unraveling the Impact of Social Media Algorithms on Consumer Behavior and Exploring Pathways to a Diverse Digital Discourse

  Tarun Gupta, Supriya Bansal

  15 - 37

  • PDF