Strategic Change and Growth in Pharmaceutical Industry: A Case of Beta Healthcare International Limited Kenya
DOI:
https://doi.org/10.47941/jbsm.3576Keywords:
Strategic change, Organizational growth, Digital transformation, change management, Healthcare sectorAbstract
Purpose: The purpose of the study was to examine the influence of strategic change on organizational growth at Beta Healthcare International Limited in Kenya.
Methodology: The study was anchored on Agency Theory, Stewardship Theory, and Stakeholder theory to explain leadership accountability, managerial behavior, and stakeholder engagement during strategic transformation. An exploratory research design using a qualitative approach was adopted. Data was collected through in-depth interviews with seven purposively selected employees drawn from different functional areas of Beta Healthcare International Limited. The data were analyzed using thematic analysis with the support of NVivo software to identify patterns and themes related to digitization, organizational restructuring, communication processes, and training initiatives.
Findings: The findings revealed that strategic change initiatives, particularly digitization and organizational restructuring, positively influenced operational efficiency, decision-making processes, and overall strategic alignment within the organization. However, the implementation of these initiatives faced several challenges, including inadequate internal communication, employee resistance to change, and unequal access to training opportunities. The results further demonstrated that effective training and capacity building initiatives significantly enhance employee adaptability and successful implementation of strategic change.
Contribution to Theory, Policy and Practice: The study contributes to theory by demonstrating the continued relevance of Agency, Stewardship and Stakeholder perspectives in understanding the dynamics of strategic change implementation. Practically, the findings highlight the need for organizations to integrate digital transformation, structural alignment and human capital development to achieve sustainable growth. The study recommends strengthening internal communication systems, implementing inclusive and continuous employee training programs and adopting structured change management practices to enhance employee participation and reduce resistance to change. These measures are critical for improving organizational agility, competitiveness and long-term performance in healthcare sector.
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Copyright (c) 2026 Achiego Fredrick Osewe, Dr. Raymond Musyoka
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