Circular Manufacturing Practices and Performance of Manufacturing Companies in Kenya

Authors

  • Agnes Ayako Athiambo Jomo Kenyatta University of Agriculture and Technology
  • Dr. Jane Omwenga Jomo Kenyatta University of Agriculture and Technology
  • Dr. Eric Namusonge Taita Taveta University

DOI:

https://doi.org/10.47941/jbsm.3731

Keywords:

Circular Manufacturing Practices, Supply Chain Practices, Manufacturing Companies, Kenya

Abstract

Purpose: This study evaluated the influence of circular manufacturing on the performance of manufacturing companies in Kenya.

Methodology: Employing a cross-sectional survey design, the study targeted 795 manufacturing companies in Kenya, excluding the service sector, as per the 2023 KAM directory. A sample of 266 companies was drawn using Slovin's formula and stratified sampling technique. Data was collected using questionnaires. Quantitative data was analyzed using both descriptive and inferential statistics and with the help of SPSS version 27. Regression analysis was used to show the relationship between the dependent variable and the independent variable and the study employed multiple linear regression analysis to test the hypotheses.

Findings: Key findings revealed that circular manufacturing had significant effects on company performance and supply chain reconfiguration demonstrated a significant moderating effect on the relationship between circular manufacturing and company performance. These findings indicated that circular manufacturing negatively influence the performance of manufacturing companies in Kenya.

Unique Contribution to Theory, Policy and Practice: The findings contribute to understanding circular economy principles in the Kenyan manufacturing context and provide valuable insights for practitioners and policymakers in implementing circular supply chain management practices by pointing out that circular manufacturing practices may lead to short time performance declines but adequate planning to address these challenges can enable companies to achieve long-term benefits.

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Author Biographies

Agnes Ayako Athiambo, Jomo Kenyatta University of Agriculture and Technology

PhD Student: School of Business and Entrepreneurship

Dr. Jane Omwenga, Jomo Kenyatta University of Agriculture and Technology

Lecturer, School of Business and Entrepreneurship

Dr. Eric Namusonge, Taita Taveta University

Lecturer, School of Business and Entrepreneurship

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Published

2026-05-24

How to Cite

Athiambo, A. A., Omwenga, J., & Namusonge, E. (2026). Circular Manufacturing Practices and Performance of Manufacturing Companies in Kenya. Journal of Business and Strategic Management, 11(4), 19–43. https://doi.org/10.47941/jbsm.3731

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