Vol. 11 No. 2 (2026)

Articles

• Project Team Management Strategies and Performance of Water Projects in Kitui County, Kenya

  Lorna Chepngetich Kipsang, Dr. Alexander Kyule

  67 - 83

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• Impact of Social Media Influencers on How SMEs Incorporate Their Feedback into Their Product Development and Marketing Strategies

  Margaret Muthoni Muchori, Dr.Patrick Reid

  40 - 53

  • PDF

• Strategy for Positioning and Differentiation in Marketing Consulting V-FLOW Chain Model: From Value Proposition to Revenue Model

  Arman Balaian

  1 - 15

  • PDF

• Strategy for Omnichannel Brand Communication: OBRIDGE Model Evidence-Based Segmentation, Personalization, and Retention Design

  Arman Avagimyan

  54 - 66

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• The Influence of Entrepreneurial Career Self-Efficacy on the Entrepreneurial Career Choice of Final-Year Engineering and Technology Students in Kenya

  Tadesse Gebreselassie, Professor Gregory Simiyu Namusonge, Professor Kabare Karanja

  16 - 39

  • PDF