The Effect of Green-Technology Application on Financial Performance of Accredited Hospitality Facilities in Kenya
DOI:
https://doi.org/10.47941/jmh.3367Keywords:
Accredited Hospitality Facilities, Green-Technology Application, Financial Performance, Developing Economy, Kenya.Abstract
Purpose: The study investigated the effect of green-technology application on financial performance of accredited hospitality facilities in Kenya. The study particularly examined the effect of energy-efficient appliances, water-efficient appliances and waste management appliances on financial performance of accredited hospitality facilities in Kenya.
Methodology: Anchored on resource-based view and Porter’s Competitive Advantage theories, a quantitative approach with a cross-sectional survey research design was used to collect and analyze data. A sample size of 216 respondents from 449 targeted hospitality facility managers was obtained via stratification and proportionate sampling technique.
Findings: The findings revealed that green-technology application has a significant positive effect on financial performance of accredited hospitality facilities. The energy-efficient appliances had the strongest effect (β = .354, t = 5.73, p < .001) on financial performance of accredited hospitality facilities, followed by waste management appliances (β = .315, t = 5.17, p < .001) and water-efficient appliances (β = .230, t = 3.81, p < .001).
Unique Contribution to Theory, Policy and Practice: The study isolates the relative financial effect of water-efficient, energy-efficient and waste management appliances empirically, hence advancing the Resource-Based View and Porter’s Competitive Advantage. This establishes a hierarchy of strategic value among green technologies in hospitality facilities. Also, the study gives evidence-based justifications for government agencies and regulators to incentivize energy-efficient technologies, embrace public-private partnerships for training, encourage sustainability standards and align hospitality operations with national sustainability goals. Hospitality managers get actionable guidance from the study to prioritize energy-efficient appliances for immediate financial benefits while integrating water and waste management technologies as a strategic lever for long-term financial performance and competitiveness.
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Copyright (c) 2025 Henry Mogaka Nyamogosa, George Otieno Obonyo, Beatrice Chepngetich
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