Cultural Appropriation in the Fashion Industry: A Critical Examination of Trends and Implications

Abstract

Purpose: The main objective of this study was to explore cultural appropriation in the fashion industry by examining the trends and implications.

Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive's time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.

Findings: The findings revealed that there exists a contextual and methodological gap relating to cultural appropriation in the fashion industry- examining trends and implications. Preliminary empirical review revealed that increasing awareness and backlash against cultural appropriation by consumers, particularly those from marginalized backgrounds. This signifies a growing demand for responsible and culturally sensitive fashion choices. Additionally, the study has highlighted the role of social media in both amplifying instances of cultural appropriation and serving as a platform for cultural education and awareness. It is evident that the fashion industry is at a crossroads, facing pressure to address these concerns and engage in responsible practices.

Unique Contribution to Theory, Practice and Policy: Cultural Studies Theory, Postcolonial Theory and the Critical Race Theory may be used to anchor future studies on cultural appropriation in the fashion industry. The study recommended for sensitivity training, collaboration and inclusivity, transparency and inclusivity, consumer education among other policy frameworks.