Real-Time Data Streaming and AI Enhancements: E-Commerce Live Streaming Shopping

Abstract

This paper explores the transformative potential of real-time data streaming and artificial intelligence (AI) in the context of e-commerce live streaming shopping. By leveraging advance technologies such as Storm, Trident, Samza, and Spark Streaming, businesses can process and analyze data in real-time, enhancing consumer engagement and driving sales in real time. This paper reviews the literature on live streaming selling, product promotion, and multichannel sales, and discusses the challenges and opportunities associated with these technologies. The findings provide valuable insights for businesses and researchers aiming to harness the power of real-time data streaming in the dynamic landscape of social commerce using real time streaming