Why Effective Communication is Important in Management of Public Health Emergencies – A Viewpoint

Authors

  • Ganesh Ramachandran Taylor's University
  • Aung Ko Ko Min MAHSA University

DOI:

https://doi.org/10.47941/ijhs.2098

Keywords:

Effective Communication, Public Health, Emergencies

Abstract

Purpose: This article aims to present a reflective viewpoint of what entails effective communication and why it is important in a public health setting when dealing with emergencies. Methodology: The article uses the COVID 19 pandemic as a template to illustrate how effective communication is needed to address a public health emergency effectively.

Findings: Centralized and non-conflicting communication is integral in ensuring effective management of a public health emergency. Effective management requires consistent, centralized, and simple to understand and implement communication.

Unique Contribution to Theory Practice and Policy: Public Health Emergencies are national emergencies and require collaboration of multiple agencies and stakeholders to effectively address and control the situation. This process must ensure that the public who are the primary stakeholder receive the maximal benefits from any intervention to safeguard their health and safety while guaranteeing economic and social stability.

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Author Biographies

Ganesh Ramachandran, Taylor's University

Faculty of Health and Medical Sciences, School of Medicine.

Aung Ko Ko Min, MAHSA University

Faulty of Medicine and Biosciences

References

https://www.who.int/publications/i/item/effective-media-communication-during-public-health-emergencies-a-who-handbook. (2005, July).

J, A. (2020). What is effective communication? definition, characteristics, skills, significance, barriers. Retrieved from https://theinvestorsbook.com/effective-communication.html

Raina S. K. (2018). State of the Globe: Ensuring Effective Communication in Public Health Emergencies. Journal of global infectious diseases, 10(4), 173–174. https://doi.org/10.4103/jgid.jgid_60_18

Institute for Health Systems Research. Malaysian Health Sector Response to COVID-19 Pandemic. Selangor MYS: Institute for Health Systems Research (IHSR), Ministry of health Malaysia; 2020

Rajakumar, S., Shamsuddin, N., Alshawsh, M. A., Rajakumar, S., & Huri, H. Z. (2023). A survey on Malaysian’s acceptance and perceptions towards COVID-19 booster dose. Saudi Pharmaceutical Journal, 31(11), 101797.

Reilly, P. J., Atanasova, D., & Criel, X. (2015). A strategy for communication between key agencies and members of the public during crisis situations.

Statement on communication on Covid 19 pandemic. Retrieved from https://euprera.org/covid-comm-statement/

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Published

2024-07-14

How to Cite

Ramachandran, G., & Min, A. K. K. (2024). Why Effective Communication is Important in Management of Public Health Emergencies – A Viewpoint. International Journal of Health Sciences, 7(5), 26–30. https://doi.org/10.47941/ijhs.2098

Issue

Vol. 7 No. 5 (2024)

Section

Articles

License

Copyright (c) 2024 Ganesh Ramachandran, Aung Ko Ko Min

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.