Impact of Strategic Entrepreneurship on Digital Business Performance in the Banking Sector in Nigeria
DOI:
https://doi.org/10.47941/jbsm.2402Keywords:
Strategic Entrepreneurship, Digital Business Performance, Banking Sector, Nigeria.Abstract
Purpose: This research delves into the nexus between strategic entrepreneurship and digital business performance within Nigeria's banking sector.
Methodology: Employing a mixed methods research design, the study focuses on enterprises engaged in digital banking activities across Nigeria. Utilizing the Yamane Formula, a sample of 397 respondents was randomly selected, employing semi-structured questionnaires for primary data collection. SPSS version 27 facilitated both descriptive and inferential analyses.
Results: The inferential analysis revealed a statistically significant and positive impact of strategic entrepreneurship on digital business performance in Nigeria (p<0.05). Key drivers include adept question asking, referral acquisition, and value-adding skills, with an R value of 0.686 and R2 of 0.470 attesting to the model's appropriateness.
Unique contribution to theory, practice, and policy: This study substantiates the social network entrepreneurship theory and advocates for enterprises in Nigeria to foster quality networks for stakeholder engagement. Policymakers are encouraged to formulate conducive legislation and policies to create a favorable operating environment for the growth of digital enterprises in the banking sector.
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Copyright (c) 2024 Maryam Mohammed Hassan, Oluwabusayo Maymunat Ogundana, Sadiq Umar Sheriff, Zainab Adamu Inuwa, Akah Leonard Madueke
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
