Effect of Strategic Thinking on Performance of Non-Governmental Organizations in Northern Region of Kenya, Kenya

Authors

  • Amoni Ngimoe Thomas Kibabii University, Kenya
  • Dr. Atandi Fred Gichana Kibabii University, Kenya
  • Dr. Emily Okwemba Kibabii University, Kenya

DOI:

https://doi.org/10.47941/jbsm.2998

Keywords:

Strategic Thinking, Performance, Non-Governmental Organizations, Strategic Leadership Theory, Northern Kenya

Abstract

Purpose: This study investigates how strategic thinking influences the performance of NGOs in Northern Kenya, with a specific focus on how the dimensions of creativity, analysis, and decision-making significantly enhance NGO effectiveness.

Methodology: Employing a mixed-methods approach, data were collected through structured questionnaires from 166 NGO leaders across the region and semi-structured interviews with 15 key informants. Stratified random sampling ensured diverse representation. Quantitative data were analyzed using descriptive statistics, correlation, and regression analyses, while qualitative data underwent thematic analysis.

Findings: Results indicate a strong positive relationship between strategic thinking and NGO performance (r = 0.598, p < 0.001), with strategic thinking accounting for 35.8% of performance variance (R² = 0.358). Specifically, creativity and analytical decision-making emerged as critical dimensions. Qualitative insights highlighted the importance of contextual adaptation and cultural sensitivity.

Unique Contributions to Theory, Policy and Practice: The findings contribute to strategic leadership theory, emphasizing the need for contextually adaptive practices in resource-constrained environments. Policy recommendations include capacity building in strategic thinking and fostering organizational cultures conducive to innovation and flexibility.

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Author Biographies

Amoni Ngimoe Thomas, Kibabii University, Kenya

Department of Business Administration and Management, School of Business and Economics

Dr. Atandi Fred Gichana, Kibabii University, Kenya

Department of Business Administration and Management, School of Business and Economics

Dr. Emily Okwemba, Kibabii University, Kenya

Department of Business Administration and Management, School of Business and Economics

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Published

2025-07-23

How to Cite

Thomas, A. N., Gichana, A. F., & Okwemba, E. (2025). Effect of Strategic Thinking on Performance of Non-Governmental Organizations in Northern Region of Kenya, Kenya. Journal of Business and Strategic Management, 10(10), 16–33. https://doi.org/10.47941/jbsm.2998

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