Vol. 5 No. 1 (2020)

Articles

• Segmenting Customers for Marketing Success: A Study Using Retail Data

  Saurabh Kumar

  58 - 67

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• INFLUENCE OF TECHNOLOGICAL ORIENTATION ON PERFORMANCE OF CONVENTIONAL AND ISLAMIC BANKING IN KENYA

  Saleh Anyango Osore, Dr. Patrick Karanja Ngugi, Phd, Dr. Kennedy Ogollah, Phd

  1 - 14

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• FIRM CHARACTERISTICS AND PERFORMANCE OF PRIVATE HEALTH INSURANCE SECTOR IN KENYA

  McDonald Kang'e, Eng. Dr. Thomas A. Senaji, Dr. Risper Orero

  15-27

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• Effect of Dynamic Capability on the Performance of Matatu Saccos in Meru County

  Earnest Kubania Manyara, Clement Nkaabu, Abel Moguche

  28 - 42

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• Influence of Procurement Practices on SMEs' Growth in Samburu County

  Lenguris Milicent Leila, Eunice Kirimi, Nancy Rintari

  43 - 57

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