Vol. 10 No. 10 (2025)

Articles

• Diversification Strategy on Organizational Performance. A Case Study of Beverage Company, Coca-Cola Company in Kiambu County, Kenya.

  Chris Hani Mochoge, Dr. Dennis Juma (Ph.D)

  1 - 15

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• External Task Environmental Factors and Competitive Advantage in Retail Pharmacies in Nairobi County, Kenya

  Faith Mumbi Kinuthia, Prof. Maina Muchara, Prof. Allan Kihara Ph.D

  54 - 75

  • PDF

• Effect of Strategic Thinking on Performance of Non-Governmental Organizations in Northern Region of Kenya, Kenya

  Amoni Ngimoe Thomas, Dr. Atandi Fred Gichana, Dr. Emily Okwemba

  16 - 33

  • PDF

• Impact of Brand Awareness on Small and Medium Enterprises in Kenya

  Margaret Muthoni Muchori, Dr.Patrick Reid

  76 - 86

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• Effect of Cost Leadership Strategies on the Financial Performance of SACCOs in Kirinyaga County, Kenya

  Winnifred Wairimu Njoroge, Dr. Stephen Kamau, Dr. Evelyne Maina

  34 - 53

  • PDF