Vol. 2 No. 1 (2023)

Articles

• The Role of Social Media Marketing in Shaping Customer Perceptions of Modern Hospitality Brands in Ghana

  Anthony Malik

  37 - 49

  • pdf

• The Influence of Online Travel Agencies (OTAs) on Hotel Revenue and Distribution Strategies

  Kate Jolene

  14 - 25

  • pdf

• The Impact of Online Reviews on Hotel Performance

  Dominic Gabbard

  26 - 36

  • pdf

• The Role of Artificial Intelligence (AI) and Data Analytics in Enhancing Guest Personalization in Hospitality

  Saara Said

  1 - 13

  • pdf