Data Alignment in the Fast-Moving Consumer Goods Retail Sector

Authors

  • Paraskumar Patel

DOI:

https://doi.org/10.47941/jts.1710

Keywords:

Market Analysis, UPC Conversion, Data Alignment, Data Alignment Challenges, Product Data Harmonization

Abstract

Purpose: The Fast-Moving Consumer Goods (FMCG) industry faces a significant challenge in data alignment due to the diverse range of barcode types utilized by different data sources.

Methodology: Barcodes and Universal Product Codes (UPCs) have become pivotal solutions for harmonizing large-scale FMCG product data. This paper explores and analyzes challenges in data aligning within the retail sector. 

Findings : The paper proposes solutions to enhance product data synchronization, contributing valuable insights to foster a more data-driven and efficient retail ecosystem. The barcode/UPC integration not only aligns data for current analytics needs but also holds the potential for significantly enhancing future capabilities, especially in predictive modeling, trend forecasting, and strategic research on new product introductions.

Unique Contribution to Theory, Policy and Practice: As the retail landscape evolves, barcode and UPC integration becomes a cornerstone for retailers seeking to stay ahead of industry trends and harness the power of advanced analytics to drive success.

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References

T. Kirsche, G. Baumann, and A. Schanzenberger, “Alignment of Product Master Data,” GI Jahrestagung, 2005.

“Appendix: UPC Barcode.” [Online]. Available: https://docs.oracle.com/cd/E97588_01/siocs/pdf/180/html/eics_administration_guide/appe

ndix_upcbarcode.htm

“GTIN DEFINITION : INFORMATION - GTIN INFO Global Trade Item Number.” [Online]. Available: https://www.gtin.info/

E. Watson-Price, “UPC Conversion Rules | Bizfluent.” [Online]. Available: https://bizfluent.com/list-7223745-upc-conversion-rules.htm

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Published

2024-02-29

How to Cite

Patel, P. (2024). Data Alignment in the Fast-Moving Consumer Goods Retail Sector. Journal of Technology and Systems, 6(1), 47–55. https://doi.org/10.47941/jts.1710

Issue

Vol. 6 No. 1 (2024)

Section

Articles

License

Copyright (c) 2024 Paraskumar Patel

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.