Fundamentals in Effective Marketing

Journal of Marketing Studies Vol 2 No 1 (2018)

Journal of Marketing Studies is a high profile peer reviewed journal published in both printed and online versions by CARI. The journal comprises of research on market and competition behaviors in the economy. The goal of the journal is to provide an acknowledged international information field on marketing. The cost, speed and accuracy of publishing of the journals is an advantage since it reduces delays and enables feedback on the review with immediate effect.

TOPICS IN THE BOOK

• Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia
• Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria
• Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit
• Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya