Vol. 1 No. 1 (2017)

Articles

• INFLUENCE OF SOCIO-CULTURAL FACTORS ON CONSUMER BUYING BEHAVIOR IN CHAIN SUPERMARKETS IN KENYA.

  Grace Wambui Kiboro, Dr. Jane Omwenga, Prof. Mike Iravo

  22-38

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• FACTORS AFFECTING THE UPTAKE OF PAY TV AMONG NAIROBI RESIDENTS IN KENYA

  Edwin Kimani , Prof. Mike Iravo

  1-21

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• Influence of Temporal Factors on Consumer Buying Behavior in Chain Supermarkets in Kenya.

  Grace Wambui Kiboro, Dr Jane Omwenga, Prof. Mike Iravo

  39-57

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