Integrated Strategies for Sustainable Business

Journal of Marketing Studies Vol 6 No 1 (2023)

Journal of Marketing Studies is a high profile journal approved for its information on critical knowledge published by CARI Journals USA LLC. The aim of the journal is to provide a platform for scholars, practitioners and policy makers to share their insights and perspectives on various aspects of marketing theory and practice. The scope of the journal covers topics such as consumer behavior, marketing strategy, branding, advertising, digital marketing, social media marketing, e-commerce, international marketing, and more.

TOPICS IN THE BOOK

• An Approach to Optimize Conversion Rate using Behavioral Economics
• Balancing Performance and Brand Marketing Goals: A Synergistic Approach to Sustainable Growth
• Quality Attributes: Consumers’ Evaluation of Tailored Clothing in Ghana
• Contemporary Approach to Brand Consciousness and Development among Selected Garment Manufacturing Industries in Kumasi Metropolis, Ghana: Evidence from a Developing Country
• Efficiency Estimation of Gum Arabic Production Cost in North and West Kordofan States, Sudan